In the early 1990s, Rodney Yee began producing instructional yoga videos and DVDs through Gaiam - selling millions of copies and cementing himself as a household name in the United States. But what made his content so successful? Why did so many people opt to practice in their living rooms with Yee rather than travelling to their local studio? While the answer has something to do with Yee's exceptional talent and the convenience of a home practice, much of the series' success can be attribute
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